Blog

The Growing Need for Manufacturers and Suppliers B2B Commerce

As a result of the Covid-19 impact on the business landscape, including a shutdown of many economic activities, businesses are seeing a paradigm shift in supply chains, operating models, consumer behavior, procurement, and sales strategies. You must take proactive... Read More

Best Practices for B2B Ecommerce Success

Because business buyers are accustomed to buying online, they’ve come to expect the same experience that they get from online retailers. However, B2B is not the same as B2C, and B2B sellers need to craft their digital commerce strategy... Read More

Covid-19 Cybersecurity Threats

Cybersecurity is a priority for any business. Since the beginning of the pandemic, there are more cybersecurity attacks now than ever. Google sees roughly 240 million coronavirus-related spam messages per day. Phishing attacks are up 667% since February. To... Read More

How to Hit Your B2B Sales Goals During a Crisis

The nature of sales is unpredictable. One week you are inching closer to your goals with scheduled calls, face-to-face demonstrations. The next week a sudden change in your industry or a global pandemic can leave your entire outreach plus... Read More

B2B Marketing Strategies for Uncertain Times

During the coronavirus pandemic, business-to-business organization are struggling to drive sustained growth. Based on a TOPO survey that analyzed the effect of Covid-19 on B2B sales, more than half of 400 respondents said that buyers working from home had... Read More

Life after COVID-19: Businesses Re-Open

As states begin to relax the shutdown restrictions and more businesses re-open, it is time to prepare. While it would be great to re-open to business as usual, that is simply not the case. Businesses must be prepared to... Read More

COVID-19 Impact on B2B Businesses

What began as a regional outbreak quickly spread to a global pandemic. The COVID-19 impact has spared no one or no business. While a few ecommerce sites are experiencing a robust increase, most companies were hit economically and are... Read More

Coronavirus Attack on B2B Companies: How to Survive

As the world fights the spread of a pandemic, your customers are confined to their homes. The B2B coronavirus attack is rapidly and drastically changing how they research and purchase goods and services. Experts and business leaders are trying... Read More

Coronavirus Business Insights: What to Expect, How to React, and What’s Next

Above all else, the coronavirus pandemic is a human tragedy, affecting more than a million people around the world. Its growing impact on the global economy is being felt by everyone and is adding to the human misfortune and... Read More

4 Ways to Shorten Your B2B Sales Cycle

With some successful companies, selling more of their products or services isn’t an issue. The problem they have is getting their customers to say, “Yes” more quickly. Put differently, they need a way to shorten their B2B sales cycle.... Read More

Ways to Sell to Millennial B2B Buyers

Today, Millennials account for 73 percent of workers involved in product and service purchases for their company or their own business. Thirty-four percent are the sole decision-maker for purchases. As more Millennials begin controlling big budgets, it becomes increasingly... Read More

4 Ways B2Bs Compete in 2020

As an entrepreneur, you know how competitive business is. To compete in a world of ever-changing trends, it’s important to keep up with both technical and consumer trends. Here are four ways a B2Bs compete in 2020. Capturing the... Read More

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